La Noble
Expérience
PLATFORM
Web, Print
ROLE
Art Director
TEAM
Freelance
YEAR
2018-2019
Cocktail is gathering more and more followers in France. A lot of dedicated bars are created in big cities and new consumers, are starting to try this discipline. However the cocktail is a complex art in which the control of the aroma subtleties is a necessity.
La Noble Experience want to democratize the cocktail practice while bringing a new look to the discipline thanks to new recipes. Each month, a renowned French mixolog create recipes with exceptional products. The client can choose from the recipes already prepared or subscribe to the box that he will receive monthly.
For this project I was in charge identity and every communication support of the brand.
IDENTITY
Through the quality of its products, the brand aims to learn to the general public cocktails culture. As 1930 american prohibition having played a major role in the appearance of cocktails, the identity had to reflect this period. The typographic logo incorporates and modernizes the prohibition codes. Elegance and knowledge are the key words that guided graphic design.
WEB DESIGN
The design emphasizes the knowledge and the quality of the products. The identity is a combination of timeless sophistication, combined with contemporary graphic elements, giving the product a unique and personal feeling.
OTHER PROJECT
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